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"Designers must be aware of the consequences of their actions on people and society and thus cultivate a broad base of knowledge and understanding."
A pioneer of the American modernist movement, George Nelson is one of the most famous designers of the 20th century. His design firm, George Nelson Associates, produced some of the most acclaimed industrial designs of the modern era, including the Ball Clock, Marshmallow Sofa and Platform Bench. His designs live on indefinitely, despite his death in 1986, aged 80.